Marketing Strategies
MedCepts is an advocate for the “Pull Marketing” strategy. However, we have seen great results from a strategic combination
of Push and Pull marketing opportunities. Balancing the push and pull marketing strategies in the medical and healthcare industry equates to a strategic marketing plan when it comes to marketing techniques.
Specialty Targeted Marketing
Marketing to a targeted specialty (and multiple specialties) of the 1.4 million physicians or marketing to the thousands of hospitals in the USA is how we got started. During our intial phase we worked closely with independent sales reps. There are extensive Healthcare marketing opportunities in the USA and the landscape is ever-changing.
Network Expansion
In 2012, MedCepts extended our network further to include those with extensive experience in the niche medical and healthcare related industry for start-ups, incubating organizations, to Multi-national Fortune 500 companies. Due to the need of our vendor members, our expansion resulted in developing member alliances with independent specialty niche contractors from the New Idea to Concept and Distribution:
- physicians and physician consultants,
- clinical researchers,
- innovators, engineers, medical product inventors,
- R&D consultants,
- Regulatory consultants,
- Testing companies,
- market development specialists,
- clinical researchers,
- marketing experts,
- independent medical sales representatives,
- medical product distributors,
- reimbursement experts,
- M&A experts,
- investors,
- venture,
- senior level executives